At an event, you are able to build relationships straight away, talk about business challenges, and how your solution can help them tackle those obstacles and add more values to their business. ( Statista, 2018)Įvent marketing does not lose its advantage, although digital marketing channels are dominant nowadays. Most marketers (31%) believe that event marketing is the single-most effective marketing channel ( Endless Events, 2018) Event marketing is the single most effective marketing channelĩ5% of marketers believe that live events provide participants with a valuable opportunity to establish in-person communication in an increasingly digital world ( Endless Events, 2018)ħ9% of US marketers generate sales using event marketing.
To illustrate the importance, here are some impressive statistics of B2B event marketing Also, the possibility to build many relationships in such a short period is quite hard to achieve through other marketing channels. B2B events offer a unique and exclusive setting that brings together many decision-makers at the same location. The availability of sharing and gaining knowledge from peers at other companies in the same industry is invaluable. Knowledge sharing is a vital part of why people attend or organize B2B conferences. Event marketing can even be digital, such as webinars (web-based seminars) or live-streamed workshops. It can be hosting an event to build relationships with prospects and customers, or also be attending an event as an exhibitor to introduce to visitors about your company’s offerings of products and services. Whereas B2C event marketing often focuses on activating new customers, delighting current customers, and building awareness, that of B2B strictly concentrates on relationships among companies or organizations.Įvent marketing can exist in various forms.
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You can refer to this blog to distinguish B2B and B2C more clearly.ī2B event marketing is defined as an offline marketing channel that is designed to promote a product, brand, or service through in-person interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness. It is different from B2C, which involves a relationship between a company and individual customers, or B2G - an alliance between business and government. Promote and leverage your association partnersī2B or B to B is a common abbreviation for the term “business-to-business,” which is a transaction between businesses, such as a manufacturer and a wholesaler, or a wholesaler and a retailer.3 killer secrets to successful B2B Event Marketing.Follow this guide until the last words to seize your opportunities right now! In recent years, event marketing continues to assert itself to be a feasible and solution for B2B companies, and in reality, the development speed of event marketing appears to be like greased lightning. If not, because you still desire more booming results, don’t worry this article will show you striking ways to sell out your event, leverage your event data, and more.
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Have you ever proactively prepared, planned, set up, and organized a business event by yourself? Has the event gone the right way as you expected? If yes, congratulations, you have already owned something fundamental of how to operate B2B event marketing.